The Nose – Searching for Blamage

The Nose – Searching for Blamage

Posted On: November 13, 2013
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For this documentary I tried to visualise smell in macro shots. Also responsible for title design. Underneath full credit list.

Alessandro Gualtieri is an Italian perfumer who calls himself ‘The Nose’. He lives with his Dutch wife and children in Amsterdam. As an independent spirit in the big perfume industry, he only follows his own nose. He designed perfumes for major companies, but after being rejected more and more for his radical concepts, he decided to launch his own perfume line in 2007: Nasomatto (Italian for ‘crazy nose’). Now his brand represents nine perfumes with intriguing names like Black Afgano, Pardon and Narcotic Venus, that are sold worldwide in high end perfume stores.
For his tenth and last perfume for Nasomatto he considers the title Blamage. He wants to design Blamage by making real mistakes and using coincidence, because he is inspired by some very famous perfumes that were created by mistakes during the process. The quest for Blamage takes him to the other side of the world, but the farther he goes, the more he is confronted with his restlessness and drive for perfection.

Written and directed by: Paul Rigter

Photography: Gregg Telussa

Macro images and title design: Hugo Goudswaard

Editing: Daan Wierda

Sound design: Hein Verhoeven

Color grading: Barend Onneweer

Original Music Score: Eric Vloeimans

Production company: IDTV Docs

Creative producer: Suzanne van Voorst

Producer: Carolijn Borgdorff

Commissioned by: AVRO